Despite the current online sales in the global wine sales accounted for only 5%, but the next few years, this proportion will be significantly improved. China and Britain will be the lead of this trend.

According to the international wine and Spirits Exhibition Vinexpo research data, 2014 online wine sales increased by 600% in 2006, for the wine industry contributed $6000000000. Bordeaux Kedge School Kedge (Business), the report said, the way to continue to grow, and more important. Bressolles Gregory, head of the research, said this year will be an important year for the development of wine online sales. “ online sales market will no longer be driven by the winery, not after, but depends on the consumer.
Some countries are in the forefront of this area. For example, in the UK, online sales have accounted for 11% of its annual sales of wine, and continue to maintain a staggering growth rate. The situation in the Chinese market is also similar. At present, China has 20% of imported wine sales through the Internet, and the market has shown tremendous growth space. However, in terms of global sales and sales are ranked first in the wine market, the United States, its online wine sales accounted for only 4% of total sales. Corresponding with this is countries through the Internet to buy wine number accounted for the proportion of the total population, of which the United States is 23%, British is 2%, Chinese online purchase wine in proportion to the number already amounted to 30 per cent in the article source for Chinese wine.