The report shows that the number of people, the purchase of the top Bordeaux wine as a gift of “ the traditional ” consumers are being replaced by a group of new wine consumers. This group of new consumer drinking wine is more frequent than the average consumer, and want to seek cost-effective products.

In 2015, wine wisdom found in 2012 before the onset of the consumer groups: & ldquo; drinking in the development & rdquo; (developing Drinkers). They usually is close to 30 or head of the college / university degree holders well paid white-collar workers age, initially in the business dinner occasions begun to learn about wine, but now the habit of drinking wine to the daily life and work of social situations, they often purchase the mainstream or basic level of wine.