In recent years, the rapid development of China's boutique wineries, and thus gave birth to the rise of China's wine village tour.

Actually, before this, Chinese consumers' cognition of Chinese wine also only stay in a few big old body, like Zhangyu, great wall, Dynasty and so on, to feel the depth of the winery tour and culture is little. The domestic market has not formed the atmosphere of this consumption, more wine enthusiasts and vintners are traveled abroad to visit a foreign country winery, contact and understanding is foreign wine culture and wine standards.

In the Chinese market, few consumers can name the name of the boutique winery and its location in addition to a few big brands. Have to admit that the Chinese wine tour is actually missing. China is the world's second largest grape growing countries, is the world largest wine consuming country in the world, but Chinese consumers of wine knowledge understanding and cognition of his own country region is & ldquo; lag & rdquo;.

In foreign countries, wine is a popular daily drink, wine tour is also one of the most natural and leisure resort. And in China, winemaking and grape growing and wine culture from the general public is very far, it is not difficult to understand why the promotion of Chinese market of wine knowledge popularization process is slow. Single line in various wine tasting to the consumer “ instill ” wine knowledge, never let them on the field experience a profound understanding of the field.