Investment Research, the Swiss bank's Investment Research Institute (UBS) released a report shows that in the last quarter of 2014, as well as the first quarter of 2015, liquor industry presents a recovery state. Reported that the growth rate of high quality wines and spirits, mid-range products showed a steady growth.

Since 2012, by the central limit “ public spending ” the impact of high-end wine and liquor sales fell. But the first quarter of 2015 data show that imports of wine grew by more than 30%, domestic wine sales also have a corresponding growth, the wine market is gradually moving towards recovery.

The return value driven market recovery

Wine value regression is considered a key factor in the recovery of the market, while the young generation of consumers in the pursuit of wine, but also become an important reason.

Advisory Fung Chairman Yang Yonghua is the return value of a major supporter of view, in his view, the past wine prices seriously deviate from the normal values, in the limit of & ldquo; excellencies consumption & rdquo; external blow, the deviation values soon be discarded by consumers, resulting in the wine market has plummeted. And now the vast majority of wine prices down, this is the fundamental reason for the recovery of the market.

“ the last very low cost of wine can be sold to a thousand dollars, the market volatility let wine products return value attributes. ” Yang Yonghua said that the key to the left and right wine market is the consumer, and consumers are becoming more rational, when the value of the return, consumers will use action to express their views.